Burgundy & White Paris Atelier & Other Stories Midi Floaty Dress, US 4

📄 Product Overview (as Merch & Advertising Data Sheet)
 
 
 
 
 
[](Brand: & Other Stories )
[Item: Long-sleeve floaty midi dress with ruffle detail (burgundy / floral-speckled print) — the one shown in your photo.](Item: Long-sleeve floaty midi dress with ruffle detail (burgundy / floral-speckled print) — the one shown in your photo.)
[](Item: Long-sleeve floaty midi dress with ruffle detail (burgundy / floral-speckled print) — the one shown in your photo.)
[Condition: New (per your note: “New condition”).](Condition: New (per your note: “New condition”).)
[](Condition: New (per your note: “New condition”).)
Color / Pattern: Deep burgundy / wine base, with small floral / confetti-like light print (white / cream specks / tiny florals) — boho-romantic vibe.
 
Style / Silhouette / Design Details:
 
 
 
Midi / maxi-length with flowing skirt
Long sleeves, elastic / ruched cuffs (typical of “floaty midi” style)
Ruffle detailing (likely around neckline / skirt / cuffs) — matches typical design aesthetic of & Other Stories “floaty / ruffle” dresses.
Likely a slightly relaxed / regular fit, intended for feminine, slightly bohemian / romantic styling.
 
 
 
 
Estimated Dimensions:
 
 
 
Based on a similar midi dress from & Other Stories in small/medium: length ~ 120–130 cm (≈ 47–51 in) from shoulder to hem.
Sleeve length: full long sleeve — probably ~ 58–62 cm (typical for midi-dress long sleeves).
Waist / body: as a floaty / relaxed fit — no specific waist seam obvious (depends on cut).
 
 
 
 
Likely Fabric / Material: Based on description of similar items by & Other Stories — often viscose or viscose-modal blends for fluid, drapey dresses.
 
 
 
 
Brand / Pattern / Design Identifiers:
 
 
 
[Brand: & Other Stories (under H&M Group) ](Brand: & Other Stories (under H&M Group) )[Pattern: Burgundy base with small floral or “micro-print” (speckled / ditsy-floral / scattered light spots)](Pattern: Burgundy base with small floral or “micro-print” (speckled / ditsy-floral / scattered light spots))[Style: “Floaty / boho midi / maxi dress with ruffle details”](Style: “Floaty / boho midi / maxi dress with ruffle details”)
[](Style: “Floaty / boho midi / maxi dress with ruffle details”)
 
 
 
Era / Creative Direction / Design Ethos:
 
 
 
The brand & Other Stories was launched in 2010 as part of the H&M Group.
Their design approach draws on ateliers in Paris, Stockholm and Los Angeles — blending Parisian romance, Scandinavian minimalism, and Californian ease.
This dress seems to reflect the “boho-romantic / feminine everyday / modern vintage-inspired” aesthetic typical for mid-decade (2010s) & Other Stories collections — likely designed sometime in the 2010s to early 2020s (since the brand is contemporary). Without a production tag it’s hard to assign a precise “year made,” but I’d estimate roughly between 2018–2023 based on styling trends.
Creative director: Because & Other Stories does not publicly credit a single “creative director” per collection (they rely on in-house design ateliers across their bases: Paris, Stockholm, Los Angeles) to produce seasonal collections.
So the “creative director” for this piece is effectively the in-house design team at & Other Stories, under the broader H&M Group creative leadership.
 
 
 
 
 
 
 
 
 
 
🎯 Marketing / Advertising Blurb & Shopify-Ready Copy
 
 
 
 
[](Blurb:)
 
 
Embrace effortless romance with our Burgundy Ruffle Midi Dress — a signature piece from & Other Stories’ elevated ready-to-wear line. The deep wine-hued base and delicate light-speckled floral print evoke vintage charm, while the softly flowing silhouette drapes beautifully from day through night. Long balloon sleeves, ruffled details, and a floaty midi cut make this dress ideal for brunches, city strolls, or cozy dinners. With a quality viscose blend and timeless boho-romantic vibe, this dress is made to become a staple of your seasonal capsule wardrobe.
 
 
 
Shopify SEO Title (optimized):
 
& Other Stories Burgundy Ruffle Midi Dress – Long Sleeve Boho Floral Maxi
 
 
 
Shopify Meta Description (under ~160 characters):
 
Discover the & Other Stories Ruffle Midi Dress — deep burgundy floral print, long sleeves, floaty maxi silhouette. Feminine boho elegance for day-to-evening style.
 
 
 
SEO / Keywords to embed (tags / meta / alt-text):
 
& Other Stories, Burgundy midi dress, floral midi dress, ruffle dress, long sleeve dress, boho dress, maxi dress, women’s dresses, vintage-inspired dress, fall dress, bohemian style dress
 
 
 
 
 
 
 
 
 
📈 Resale / Market Position & Pricing Strategy (for Resale / Consignment / Marketplace)
 
 
 
 
 
 
✅ Strengths & Selling Points (Why This Piece Works for Merchandising or Ads)
 
 
 
 
 
Versatile styling: Boho-romantic midi dress works for many occasions — casual daytime, work with blazer, dinner with heels, layered for fall/winter with boots and coat.
Timeless appeal: Burgundy + small floral print rarely goes out of style; ruffles and midi length give it classic femininity.
Brand story: & Other Stories carries a reputation for thoughtful design, quality fabrics and a “stylish but accessible” luxury — good value positioning.
Resale potential: Because brand is known and there is a second-hand market for gently used pieces, this dress carries resale value — a plus for customers interested in circular fashion or resale/resell-back after use.
On-trend but not fad: Boho-romantic, midi-length dresses have had long runway and streetwear presence — less risk of quick obsolescence.
 
 
 
 
 
 
 
 
 
 
 
 
I cannot provide exact “year made” — there’s no public archive giving that detail; my 2018–2023 estimate is based on general brand release cycles and style trends.
Exact dimensions (waist width, bust width, hem circumference) — would require measuring the physical garment.
Resale “highest price ever fetched” — because & Other Stories is accessible fast-fashion / contemporary brand, there’s no consistent historic high price database like luxury vintage; resale value depends heavily on size, condition, and demand at listing time.
Creative director attribution — the design stems from in-house atelier teams rather than a single celebrated designer; thus hard to name a creative director per dress.
Print / pattern name — there’s no public “pattern name” for this floral print; for cataloguing you may refer to it as e.g. “Burgundy Micro-Floral Ruffle Print.”