Where to Score Secondhand Fashion in the Peninsula's Booming Scene

Perhaps it’s the rising price of buying straight off the rack or a heightened awareness of the environmental impact of fast fashion, but south of San Francisco they're experiencing a boom in secondhand shopping.

Pre-loved shopping on the Peninsula comes in many forms: authentic, dealer-sourced vintage ranging from the 1930s to the early 2000s; gently used clothing from contemporary brands, big and small; and luxury consignment from designer labels. These four destinations sell secondhand gems at a range of price points, from Lululemon to Louis Vuitton.

Need to clean out your own closet to make room for your finds? Many of these shops also offer buy-and-sell or consignment programs, helping you earn some extra cash for items that are ready for a second life.

Julianna’s Luxe, San Bruno

Owner Jan Regala Freeman, a San Bruno resident with a background in banking, always dreamed of opening a brick-and-mortar business to give women the chance to buy their dream handbag at a reasonable price—without the impersonal experience of resale sites.

In September last year, she opened her charming boutique, Julianna's Luxe, in one of San Bruno’s oldest strip malls on San Mateo Avenue. In it, shoppers can find a selection of high-end and contemporary gently worn pieces, all personally authenticated by Freeman.

Also offering personal styling services and hosting pop-up events, Julianna’s Luxe is more than just a haven for luxury consignment—it’s a concept store. This past January, they hosted the Iconic by Julianna’s Luxe fashion show at the Philippine Center in San Francisco, where models wore entirely pre-owned outfits in support of local schools and nonprofits.

// Email style@juliannasluxe.com to make a personal styling appointment or consign@juliannasluxe.com to consign items from your collection; 440 San Mateo Ave Suite N4 (San Bruno), juliannasluxe.com

Full article here.